Keng Lim
President and CEO

Keng Lim is a proven entrepreneurial leader who has generated over $1 billion in market capitalization through his prior start-ups. Before founding Escalate, Inc., Keng played a key role in repositioning and revitalizing Netscape from a browser company into an enterprise software company, as well as integrating the December 1997 acquisition of Kiva Software, a company Keng founded, into Netscape.

Keng was Vice President & General Manager of Netscape's Application Platform & Web Content Product Division. In this role, Keng drove Netscape's application platform, web server, web hosting, core infrastructure technologies, and development tools businesses. In the process, he shaped and consolidated many loosely tied product groups and under-performing business units into a $200 million division, the Application Platform and Managed Content Division, responsible for Netscape's most strategic products and next generation Internet application infrastructure products. In addition, the Kiva Application Server has become the foundation for the web infrastructure product strategy of the SUN/AOL/Netscape enterprise alliance, iPlanet.

Keng founded Kiva Software Corporation in April 1995 and held the position of CEO and President up to the point of acquisition by Netscape. As Founder and CEO of Kiva Software, Keng pioneered the Internet Application Server market by legitimizing the market for Application Servers, driving the vision for next-generation Internet-based business applications, and establishing Kiva Software's Application Server solution as the industry leader.

Kiva's Application Server powers mission-critical commerce for such leading Internet transaction sites as Bank of America, Chase, E*Trade, GTE, Lucent, Sony, Travelocity and many others. The company received awards including the prestigious Gartner Group Internet and Electronic Commerce (iEC) award in the category of "Electronic Commerce Over the Internet" in 1996, and the Best of Comdex award for Best Internet Software in 1997. Kiva's Application Server continues to be recognized as the clear market leader.

Prior to founding Kiva Software, Keng helped build several successful venture-backed software companies that introduced innovative products for new markets. As one of the five original developers at Approach Software, Keng developed the award-winning database development system Approach for Windows. Lotus Development Corporation acquired Approach Software in 1993. Keng began his career with Oracle as a key member of the team that built Oracle Office and Oracle Document. Keng holds a BS in Computer Science, a BS in Civil Engineering from Ohio Northern University and an MS in Computer System Design from MIT.

Steve Yen
Vice President, Technology

Steve Yen brings both technical and start-up experience to Escalate. As Vice President, Technology, Steve is responsible for managing the architecture and subsequent development of the company's application and online service offerings. Prior to co-founding Escalate, Steve was Chief Architect of the Application Platform & Web Content Product Division at Netscape. Steve managed integration issues and helped refine the company's application server architecture. Steve integrated the application server at such companies as Sun, Toshiba, Baan and Ernst & Young, and participated in key customer negotiations, including Home Depot, Cisco and NEC.

Prior to Netscape, Steve was Co-Founder and Chief Architect at Kiva Software Corporation where he created the enterprise-class infrastructure of the Kiva Application Server and drove the architecture through several product releases. Netscape acquired Kiva in 1997. Previously, Steve worked as Senior Design Engineer at Approach Software Corporation, where he was responsible for component model and user-interface features. Lotus Development Corporation later acquired Approach. Steve holds a BA in Computer Science, with high honors, from the University of California at Berkeley.

Boogie Shafer
Director, Internet Operations

Boogie Shafer's professional experience spans information systems, civil engineering and project management. As Director, Internet Operations, Boogie is responsible for designing, building and supporting the company's network and systems infrastructure.

Prior to joining Escalate in February 1999, Boogie worked as a Senior Network Engineer for Netscape where he was responsible for maintaining and supporting the company's global network operations. Previously at Kiva Software, Boogie served as Manager, Network Infrastructure & IS and was responsible for building and supporting the company's operating infrastructure from ground zero to 100+ employees with offices around the world.

Before Kiva Software, Boogie worked for Hunt Building Corporation, the nation's largest contractor for military family housing, in both El Paso, TX and San Diego, CA. While with HBC, he drove the adoption and deployment of Internet-based technologies into a legacy corporate IT infrastructure. Boogie received a BS in Naval Architecture & Offshore Engineering, with minors in Architecture, City Planning, and Structural Engineering, from the University of California at Berkeley.

Mercedes Dy
Corporate Controller

Mercy Dy brings ten years of finance and accounting experience to Escalate. As Corporate Controller, she oversees finance and operations.

Prior to Escalate, Mercy worked at Red Brick Systems as Corporate Controller through the acquisition of Red Brick by Informix in December 1998. Before Red Brick Systems, Mercy served as Corporate Controller for Kiva Software from September 1996 through Kiva's acquisition by Netscape.

Previously, Mercy held various financial positions at GE Capital. Mercy received a BBA in Accounting from the University of Notre Dame and an MBA from the University of Chicago.