QUOKKA SPORTS SPRINTS DOWN A BETTER PATH
TO E-COMMERCE

Digital Sports Entertainment Leader Escalates to Market™
in only Six Weeks

REDWOOD SHORES, Calif.— December 6, 1999 —Escalate, Inc., the first E-commerce Service Provider (ESP), today announced that Quokka Sports, a leading provider of sports entertainment for the digital world, has selected the Escalate Commerce Network to power the Quokka.com online store.

Escalate provides the Escalate Commerce Network, an e-commerce management solution, and the Escalate Merchant Service, a service on that Network for companies that wish to become online merchants faster and with less investment than was previously possible. The Escalate Merchant Service provides turnkey e-commerce services – including storefront, customer service, transaction processing, order management, fulfillment management, and procurement of goods and services through Escalate's dedicated supplier and service provider networks – providing an entirely new way to deploy branded e-commerce.

A leading digital sports entertainment company, Quokka Sports features numerous sports events on its site – from mountain climbing, to auto racing, to yacht racing – many of which have a strong merchandising component. Using the Escalate Merchant Service, Quokka Sports created an online store featuring Quokka Sports-branded merchandise and the flexibility to easily create and stock specialty stores that "come and go" as sports events occur.

Jay Thomas, vice president of e-commerce of Quokka Sports, said, "A reliable e-commerce solution is critical to helping us deliver the most complete, immersive experience possible to our audience. Escalate took us across the finish line in a matter of weeks, with far less pain and investment than an in-house effort. It's our store—Escalate stocks it and powers it invisibly."

"Quokka Sports is known for the innovation it brings to producing online sports events," stated Keng Lim, president and chief executive officer of Escalate. "Given Quokka Sports' high production standards, only the best online shopping experience would excite its sports enthusiasts. Now Quokka Sports can continue to concentrate resources on its core business, while also providing a premium e-commerce experience to its large and growing enthusiast base. Like a captain and his crew, Quokka can continue to steer the boat while we take care of the details."

About Escalate

Escalate, Inc. will significantly change the way all e-businesses establish and innovate their ongoing e-commerce operations. As the first e-commerce service provider (ESP), Escalate radically changes the speed, accessibility, and economies of delivering high-impact e-commerce. Through its flagship e-commerce network, the Escalate Commerce Network, Escalate provides an end-to-end e-commerce management system with a vast product catalog, an integrated supplier network, and a high-quality service provider network all in a single integrated solution. By subscribing to the Escalate Commerce Network, companies that are looking to add e-commerce to their businesses—including high traffic Internet sites, retailers, cataloguers, and sites with existing e-commerce capabilities—will be able to deploy high-impact e-commerce faster and with less investment than was previously possible.

Representative Escalate customers include such high profile e-businesses as Egreetings and Quokka Sports. A privately held company with over 100 employees, Escalate has raised more than $30 million in working capital from leading venture capital firms including Accel Partners, Norwest Venture Partners, and the Barksdale Group. Headquartered in Redwood Shores, California, Escalate serves Europe and Asia via offices in Paris and Tokyo. For more information visit Escalate's website at http://www.escalate.com.

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Escalate™ and Escalate to Market™ are trademarks of Escalate, Inc. Other names may be trademarks of their respective owners.

Lance Mercereau
Burson-Marsteller
415.591.4000
lance_mercereau@sfo.bm.com

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